Information overflow on the trade fair „Gemeinsam stark!“? Not with the Digital Companion „WeAssist“! It guides the visitor through the trade fair and helps them to find the information they need at the right place. The web-app was developed by students of HM in cooperation with the University of Tampere (Finland) for the organizer of the trade fair, Rössler Consult GmbH. It is one component to transform the trade fair to the digital age.
Background of the trade fair “Gemeinsam stark!”
The consulting firm Rössler Consult GmbH together with the local working group Altbayerisches Donaumoos e.V. organize the regional trade show “Gemeinsam stark!” every two years. Due to the advancing digitalization and the restrictions during the Corona pandemic, digitalization is now to be integrated into the trade fair concept. Klaus Rössler, CEO of Rössler Consult, emphasizes on the importance of the evolution of the fair: “We are still planning our trade and regional show, which has been in place for decades, as a face-to-face event, because personal contact is still very important, especially in rural areas, especially after the low-contact Corona period. Equally imperative, however, is the integration of digital elements in the process, communication, the communication of common cross-sectional goals and especially gamification, which enables fast, flexible and target group-specific action that increases the attractiveness across generations.” The digital web-app could be one component of the new concept.
The problem: Information overflow on the trade fair “Gemeinsam stark!”
Navigating trade fairs in general can be overwhelming, with lots of exhibitors and a packed schedule of events. At the fair “Gemeinsam stark!”, over 8.000 visitors have to find their way around the 1.500 square meter exhibition area with over 60 exhibitors. The problem that visitors are often facing is finding relevant information such as the exact location of each exhibitor, exhibitor’s offers, and an overview presenting this information in a concise and simple way. What was missing, is a guide who helps visitors find the right information at the right place.
The solution: “WeAssist”, the digital companion
The product vision was clear: The Digital Companion WeAssist should help visitors to find the right information at the right place – so they would never get lost. The developed prototype of the digital companion web-app offers a range of features that help visitors to get a structured overview of all areas of the fair. First, one receives detailed information about each exhibitor and even gives the possibility to st personal favorites. Furthermore, “WeAssist” includes a digital trade show map that provides users with a complete overview of the site and shows the exact location of exhibitors and food stands. The different food options are also shown and described in detail. In addition, visitors can find a schedule of events and lectures that will take place during the fair. For possible questions or problems, a FAQ page is available.
International Cooperationin an Agile Environment
An interdisciplinary student team of 9 students from HM and University of Tampere (Finland) worked together on the prototype. To determine the needs of visitors, the students used the “Working Backwards” method of AWS and furthermore conducted an online survey with trade fair visitors. Based on the results, the students developed the app in an agile way, using the Scrum framework. Maximilian Vogl, Project Manager and assistant to the CEO of Lokale Aktionsgruppe Altbayerisches Donaumoos e.V. cherished the approach:“The close cooperation between students, lecturers and our agency was profitable for all sides. Determined and with methodical competence, the interdisciplinary project team developed a functional prototype app for our trade show ‘Gemeinsam stark!’”.
The professors from Munich University of Applied Science were Prof. Dr.-Ing. Holger Günzel and Prof. Dr. Lars Brehm. Hans Jürgen Haak was the coach concerning agile methods. Anne-Mari Sainio was the lecturer for the Finish students from Tampere University of Applied Sciences.
This Co-Innovation Lab project was carried out in cooperation with the Digital Transformation Lab (DTLab) at Munich University of Applied Sciences:
“The Digital Transformation Lab (DTLab) at Munich University of Applied Sciences is dedicated to the major social challenges of our time. Together with stakeholders in the private sector, students develop future-oriented solutions. They are supported by Amazon Web Services with state-of-the-art cloud technologies and the Working Backwards innovation methodology. We live digital transformation.”
More information about the Co-Innovation Lab and the Digital Transformation Lab (DTLab) at Munich University of Applied Sciences:
- Website Co-Innovation Lab: https://www.co-inno-lab.org/
- Website DTLab: https://hm.edu/dt-lab/ & Challenge auf der DTLab-Website
Autoren: Team Tradeshow