Meet green? How GreenMeet helps to make business meetings more sustainable
Students from Tampere University of Applied Sciences and Munich University of Applied Sciences joined forces with Salesforce in the winter semester of 2023 to develop a solution which contributes to reducing CO2 emissions: GreenMeet.
The digital assistant helps sales representatives to decide whether a meeting should be held virtually or in person and shows the user the emissions of a potential round trip. Based on the importance and sales stage of a potential customer as well as calculated CO2 emissions, a recommendation is given for the best-fitting meeting type.
The problem of conscious meeting decisions
Meetings were often held in person in the past but since the pandemic, they are increasingly conducted online, although personal contact is of great importance, especially in sales. But the world has to change. Companies, societies, and individuals are demanding more environmentally friendly actions instead of travelling around the world for a short business meeting.
Additionally, there are advanced possibilities for more personalized and interactive meetings online, enabled by virtual reality (VR). Hence, sales representatives face the issue of multiple meeting-type options when talking to their customers. Choosing the appropriate one is a challenge – the solution is GreenMeet.
GreenMeet considers all relevant meeting and transport types
In cooperation with the Co-Innovation Lab of Munich University of Applied Sciences, TAMK and Salesforce, the student team developed a digital assistant that calculates CO2 emissions and gives individual recommendations on the appropriate meeting format. For in-person meetings, GreenMeet calculates the CO2 emissions of a trip by plane, train, and car, both electric and gas-powered. For online meetings, the carbon emissions of VR and video meetings are considered. All values are based on trustworthy data provided by the German environmental agency and other scientific sources.
GreenMeet provides the highest transparency and a meeting-type recommendation engine
Once all information is entered, a bar chart with the CO2 emissions values of each meeting type is shown. Based on this overview and the individual customer importance and sales stage, GreenMeet provides a recommendation for the meeting type. Besides that, it is also shown how much CO2 could be saved by choosing the most environmentally friendly method.
GreenMeet contributes to building a sustainable future together
“In the short project time, a solution with real added value has been created that can be used directly,” says Hans Paulini, Principal Solution Engineer at Salesforce. “By integrating GreenMeet into Salesforce’s travel approval process in the future, employees can be actively supported in making more conscious meeting decisions. And most importantly, they are contributing to the world’s journey to net zero. Many thanks to the student team for the great collaboration!”
About the Digital Innovation Lab and the Co-Innovation Lab
This solution was designed in a joint project between the Digital Transformation Lab and the Co-Innovation Lab of Hochschule München in cooperation with Tampere University of Applied Sciences guided by the lecturers Prof. Dr. Holger Günzel, Prof. Dr. Lars Brehm, Hans-Jürgen Haak, and Anne-Mari Sainio. The Co-Innovation Lab offers students a virtual platform for learning how to work as a consulting team by creating temporary partnerships between companies, students, and lecturers.
For more information about the MeetGreen, the Digital Transformation Lab or the Co-Innovation Lab, contact holger.guenzel@hm.edu or lars.brehm@hm.edu.
This Co-Innovation Lab project was carried out in cooperation with the Digital Transformation Lab (DTLab) at Munich University of Applied Sciences:
“The Digital Transformation Lab (DTLab) at Munich University of Applied Sciences is dedicated to the major social challenges of our time. Together with stakeholders in the private sector, students develop future-oriented solutions. They are supported by Amazon Web Services with state-of-the-art cloud technologies and the Working Backwards innovation methodology. We live digital transformation.”
More information about the Co-Innovation Lab and the Digital Transformation Lab (DTLab) at Munich University of Applied Sciences:
- Website Co-Innovation Lab: https://www.co-inno-lab.org/
- Website DTLab: https://hm.edu/dt-lab/ & Challenge auf der DTLab-Website
Autoren: Team MeetGreen